Term list in Adsense

Idea Adsense

Do you know, that many of the terms in the world of advertising? We will discuss a little bit and you will understand.

Some terms in adsense, among others:

1. Publisher 

Publisher is the person or the owner of a website that has been registered or approved by the manager of the advertising application to put AdSense ads on their site.

2. Ad Units 

Ad Units are AdSense ads themselves. Ad Units consist of several types and several sizes.

3. Page Impressions 

Page Impressions is the number that indicates how many times the page containing the Ad Units opened by visitors. 

4. CTR (Click Through Rate)

CTR is the ratio in percent between the number of clicks received a number of Ad Units Ad Units display. For example, an Ad Units are displayed 40 times and clicked 10 times has a CTR of 25% (10:40).

5. CPC (Cost Per Click) 

CPC is the amount of money that will be earned by a specific publisher Ad Units when clicked. CPC value of each Ad Units vary and are determined by many factors, including the performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of the dynamic bid offered by the advertiser.

6. eCPM (Effective CPM) 

eCPM or CPM (Cost Per Million) is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000) that he got from the ads. For example, publishers who make $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).

tags : Term list in Adsense, Adsense.